My Customer's Avatar

I think the customer avatar for my business idea of an app that people can use to meet up with other people to play organized sports such as soccer, lacrosse, or football would involve many different aspects of different types of people.

I think the type of person that would want to use an app to play some organized sports for recreational purposes would be someone who is fairly active; they probably like to get out and do things and would prefer a night out to a night staying in. My customer would most likely have played some sort of sport in high school or when they were a kid, and they have always wanted to keep playing it for fun. I think the average person in their 20's or early 30's would be a typical customer, along with maybe even some of the more fit 40+ year olds. The customer could come from various different back grounds and be unique in many ways. I think the main aspect that all customers would share is just the desire to be active and be social and meet new people. Anyone that wants to have fun and just play a sport with some other people could enjoy the app. A customer could also be a more competitive person who just wants to get that competitive spirit going in a sports game.

I think I have a lot in common with the customer avatar. I am a pretty in-shape individual in my early 20's and I enjoy socializing and playing sports for fun with different people. This actually makes perfect sense because I thought of the whole idea based on my friends and I wanting a way to meet people and play sports if we didn't have enough. So I don't think it's a coincidence at all, and I tried to model the customer avatar after myself for that reason.